🧬 Fundamentals

Opportunity

[What is the problem you’re solving?]

Meal Ideas: Deciding what to cook and coming up with ideas that meet personal preferences is often challenging and time-consuming. It's difficult to balance creating new and unique meal ideas that satisfy cuisine preferences, dietary restrictions, and nutritional goals.
Time-Consuming: Grocery shopping for weekly meals is extremely time-intensive, involving numerous steps: creating a list, matching it to recipes, visiting the store, locating every item, carrying groceries, and unloading them at home.
Limited Meal Customization: Current meal prep services often force users to choose from a limited set of available meals each week, restricting flexibility. Users lack the ability to fully customize their meal plans according to their preferences.
Forced Meal Variety: Many meal prep plans require users to switch up meals every week, even if they prefer repetition or simplicity. This lack of control can be frustrating for users who want consistency in their meal choices across the week.

Target Audience

Our target audience also includes anyone who struggles with deciding what to cook that meets their unique preferences, as well as those who want to save time and automate their meal planning and grocery shopping without compromising their likes, nutritional goals, or food quality.

This broader audience segment encompasses:

Busy professionals who want to eat healthily but lack the time to plan meals
Individuals with specific dietary restrictions or preferences (e.g., vegan, gluten-free, low-carb)
Families looking to streamline their meal planning and grocery shopping process
Fitness enthusiasts aiming to align their meals with their nutritional goals